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Partner with Dennis Hendrickson: Reach a High-Value, Engaged Audience
Are you looking to connect with a discerning audience that is actively engaged in finance, politics, and current events? Dennis Hendrickson offers a unique opportunity to reach over 700,000 views per month, with a core demographic of individuals aged 45+ who possess significant financial influence and decision-making power.
Why Partner with Dennis Hendrickson?
1. Unmatched Audience Demographics
Our audience is not just large; it’s financially valuable and highly engaged.
77% Age 45+: This demographic is known for its disposable income, established careers, and active participation in key financial and political decisions.
Strong Interests: Our viewers are deeply interested in mortgages, credit, financial services, and political commentary, making them ideal targets for a wide range of advertisers.
2. Powerful Reach and Engagement
While our streams are vertical and designed for quick consumption, they generate substantial reach and impact:
747,000 Views in the Last 28 Days: Your message will be seen by a massive and active viewership.
571,400 Unique Viewers: Ensure broad exposure to new potential customers.
300-1,000 Concurrent Live Viewers: Your ad read will be delivered to a highly attentive audience in real-time, fostering trust and immediate engagement.
High-Value Impressions: Our vertical format acts like a dynamic billboard, placing your brand directly in front of a valuable audience.
3. Proven Impact
Our content consistently resonates, with recent videos achieving 161K and 129K views, demonstrating strong audience interest and content virality.
Why Our Vertical Live Streams Are Different
Most YouTube channels operate like traditional video content. They upload a video and rely primarily on their existing subscriber base to watch it.
Our channel operates differently.
We use vertical live streams, which YouTube aggressively pushes into its Shorts-style discovery feed. Because of this, our streams are constantly shown to new viewers who are not already subscribed to the channel.
This is one of the reasons the channel continues to grow rapidly.
Built for Discovery, Not Just Subscribers
A traditional YouTube video mostly circulates within the creator’s existing audience.
Our vertical live streams are designed for discovery.
That means viewers who have never heard of the channel before are regularly exposed to the content while scrolling. When they engage with the stream, many of them convert into long-term subscribers.
On average, each live stream generates around 100 new subscribers.
Over time, that adds up to thousands of new viewers entering the ecosystem every month.
Why This Matters for Advertisers
This format delivers two different types of exposure at the same time.
1. Immediate Live Audience
Each broadcast typically has 300 to 1,000 concurrent viewers during the live stream. These viewers are engaged in the conversation and actively participating in chat while the content is unfolding.
This is the most valuable moment for a sponsor message because the audience is highly attentive.
2. Discovery Traffic After the Stream
After the broadcast ends, the stream continues to circulate across YouTube’s recommendation system and Shorts feed. This is why many streams reach 100,000+ total views even though the live audience is smaller.
That discovery traffic introduces the channel to thousands of new viewers who may not have previously known about the content.
Consistent Audience Growth
Because the format is built for discovery, the channel continues to expand its subscriber base with each stream.
Each broadcast typically brings in around 100 new subscribers, many of whom return for future streams.
Over time, these new viewers become part of a loyal returning audience that follows the channel’s ongoing coverage and commentary.
This creates a compounding effect, where every stream both reaches new viewers and strengthens the core community.
What This Means for Brands
For advertisers, this format provides something that most traditional YouTube channels cannot offer at the same scale.
• A live, engaged audience during the broadcast
• Continued exposure as the stream circulates afterward
• Ongoing new audience discovery through YouTube’s vertical feed
• Consistent subscriber growth that builds long-term brand exposure
Instead of reaching the same static audience repeatedly, brands are introduced to a continuously expanding viewer base.
The Bottom Line
Our vertical live stream format is not just a broadcast. It is a discovery engine that brings new viewers into the channel every day.
Each stream combines live engagement, long-tail viewership, and continuous subscriber growth, making it an effective platform for brands that want both immediate visibility and long-term exposure.
Sponsorship Opportunities
We offer flexible sponsorship packages designed to maximize your brand’s exposure and impact within our unique audience.
Single Stream Sponsorship
Price: $2,000
This package includes:
60-second Host-Read Ad: A compelling, authentic ad read delivered by Dennis Hendrickson during a live vertical stream.
Prominent Mention During Stream: Additional verbal mentions to reinforce your brand message.
Direct Link in Description: A clickable link to your website or landing page for immediate audience action.
Pinned Comment: Your link and message will be pinned as a top comment, ensuring visibility even after the live stream concludes.
Multi-Stream Bundles (Maximize Your Reach)
For sustained impact and deeper audience penetration, our multi-stream bundles offer exceptional value.
Ideal Partners
Our audience is perfectly aligned with brands in the following categories:
Financial Services (Mortgages, Credit Repair, Investment Platforms)
Precious Metals & Gold Dealers
VPN Services & Cybersecurity
Political & Financial Newsletters
Survival Gear & Preparedness
Automotive Dealerships
Legal Services
Insurance Providers
Patriot-aligned Brands
Ready to Connect?
Partner with Dennis Hendrickson and tap into an engaged, high-value audience that is ready to hear your message. Contact us today to discuss a custom package that meets your marketing objectives.
Contact:
Dennis Hendrickson: dennis@djhandco.com
Bethany: bethany@djhandco.com